What’s new

1. Tamara logo and branding

At Tamara, we are constantly evolving to meet the needs of our customers and partners. We are excited to refresh our logo, branding, and colours to present a more modern and unified identity that reflects our growth, values, and vision for the future.

What you need to do

• Replace older Tamara logos with the new version across your website, including footers, banners, carousels, and any in-line brand placements.
• Use only the official, approved assets from our brand kit.

2. Extended payment options

Tamara has become a trusted name across the MENA region, known for providing customers with flexible payment solutions of up to 6 payments. As customer needs continue to evolve, we’re expanding our offering; now allowing customers to split their payments into up to 12 payments. This gives your customers even greater purchasing power, helping you drive higher conversions, increase average order value, and build stronger customer loyalty.

What you need to do

• Review the updated product plan logic in the API documentation.
• Ensure your integration supports dynamic payment configurations, including 4 and 12 month options where applicable.
• Double-check that messaging and amounts reflect accurate pricing based on product or cart value.

3. Updated widgets messaging

With Tamara’s expanding product offerings, our messaging has been refined to better communicate the value of flexible payments. We are updating our messaging to reflect our long-term 12-month offering. The updated widget copy clearly communicates key benefits such as affordability, Sharia-compliance, and ease of use, ensuring consistency across all touchpoints.

What you need to do

• Replace any legacy or custom Tamara copy with the new approved messaging.
• Use the Messaging Pillars section to ensure you're covering all key value points.

4. Refreshed checkout experience

The checkout experience now features our updated design system, reflecting Tamara’s refreshed branding and support for long-term payment plans.

What you need to do

• Update your configuration to support the new 12-month payment plan alongside the existing 4-plan option.
• Update your store widgets to reflect this change. Refer to the updated widget guidelines in Section 1.0.

5. Updated Guidelines

With the launch of our refreshed branding and expanded payment options, we've updated our integration guidelines to reflect these exciting changes. The updated guidelines are designed to help you present Tamara consistently across your channels, clearly communicate the Tamara’s benefits to your customers, and make the most of our expanded payment flexibility. We encourage you to review and adopt the new guidelines to stay aligned and maximize the impact for your business.

What you need to do

• Review the implementation guidelines below
• Align your Tamara’s widget implementation with the new guidelines.
• Reach out to your Tamara account manager if you have any questions or need support.

1.0. Implementation Essentials

We understand that you need to balance multiple priorities in your e-commerce store design. Your brand identity, customer experience, and page real estate are valuable assets that require careful consideration. This flexible integration guide is designed to help you implement Tamara Widgets in a way that complements your existing design while still effectively communicating payment flexibility to your customers.

While we offer flexibility in implementation, these core elements must be present:

• Clear indication that Tamara is available as a payment option.
• Tamara’s messaging pillars: customer value and competitive advantage.
• Accurate representation of Tamara’s plan structures.
• A call-to-action (CTA) for customers to learn more about Tamara. e.g.: a link or button.
• Pop up: Triggered when a user clicks the CTA that provides more detail about Tamara’s payment options.
• Design and branding: Adherence to our official guidelines for visual presentation to ensure the widget is clear, trustworthy, and consistent.

👍

We recommend using Tamara’s official Widgets to easily communicate payment flexibility to your customers. Our widgets are designed to integrate seamlessly with your e-commerce store, helping you deliver a smooth experience without compromising your brand identity or design.

1.1. Clear indication that Tamara is available as a payment option

Customers should know that Tamara is available as a payment option, no matter where they land on your site. The easiest way is to ensure that the Tamara logo is included in the widgets. This should be consistently shown across key points in the purchase journey, including the product details page, cart, and checkout.

Requirements:

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The logo is the preferred primary method. Text-only mentions should only be used in rare edge cases where space or layout constraints apply.

1.2. Messaging pillars

Clear and consistent messaging about Tamara's payment options and benefits helps customers understand the value. When communicating about Tamara, we recommend using Tamara’s official messaging, which has been carefully crafted to explain our offering clearly and deliver the best possible experience for your customers.

If you need to adapt the messaging, be sure to include the following three core messaging pillars.

1.2.1. Minimum Requirements:

1.2.2. ⭐️ Recommended Messaging

We strongly encourage you to use Tamara’s official messaging, it’s designed and tested to explain our offering clearly and deliver the best possible experience for your customers. Custom messaging may lead to confusion, or outdated information.

1.2.3. Messaging do’s & don’ts

1.3. Accurate representation of Tamara’s plan structures

We recommend displaying the potential payment plan for a product or order, e.g., “Pay SAR 208/mo”. To ensure accuracy and transparency, the amounts shown must reflect the actual product or order value divided by the configured number of payments (4 or 12). This ensures the messaging is clear, trustworthy, and aligned with what the customer will actually pay.

1.3.1. Requirements

1.3.2. Plans representation do’s & don’ts

1.4. A link button for customers to learn more about Tamara

Tamara widgets should provide a subtle way for customers to access additional information about Tamara’s payment plan offerings.

1.4.1 Minimum Requirements

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We recommend a link button with the text “More options”.

1.5. Design and branding

When implementing Tamara widgets on your e-commerce platform, striking the right balance between Tamara's brand presence and your own design system is essential. Follow these guidelines to create a cohesive, trustworthy experience that enhances your conversion rates while maintaining your brand identity.

1.5.1. Design specifications

1.5.2. Design do’s & don’ts

2.0. Widgets

Now that you've learned about the essentials of implementing Tamara widgets, let's take a closer look at each of the widgets.

2.1. Product Details Page Widget

The Product Details Page (PDP) widget plays a crucial role in introducing Tamara’s payment options at the moment when customers are considering a purchase. Customers on this page are often evaluating whether a product fits their budget. Clearly displaying flexible payment options on the product details page helps users understand affordability, which can increase conversion rates and average order value.

The PDP widget should be informative, align with our messaging and structural specifications, and be positioned for maximum visibility.

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Showcasing the PDP widget on the product detail page plays an important role in increasing conversion and helping users discover the available payment plans.

2.1.1. Purpose of the PDP Widget

The PDP widget is designed to:

• Inform users that Tamara is available as a payment method.
• Display clear and accurate payment plan details.
• Encourage engagement through a call to action (e.g. “More options”).
• Increases average order value and drives conversion value by making purchases feel more affordable and achievable.

2.1.2 Messaging on PDP Widget

As initially explained in section 1.2, the PDP messaging should include all of Tamara's messaging pillars.

We strongly recommend you use Tamara’s official messaging:

2.1.3. PDP Widget Placement & Visibility

Strategic placement is crucial for maximizing the widget's impact and ensuring customers notice payment options during purchase decisions. We recommend positioning the widget directly below the product price, as this helps customers understand affordability and cost at a glance.

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Display the PDP widget directly below the product price, where affordability considerations are made.

2.1.4.Payment calculation

We highly recommend using Tamara’s official widget, which is designed to work out of the box with built-in logic for accurate, compliant, and user-friendly messaging. However, if you choose to build a custom widget, it’s essential to implement a dynamic calculation that reflects the actual product price.

Example:

• Product price = SAR 2500
• Maximum plan configured = 12 payments
• Display: “Pay SAR 208/mo, or in 4 payments. Sharia-compliant. More options”

2.1.5. PDP Widget do’s & don’ts

2.2. Cart Widget

The cart widget reinforces Tamara’s availability and payment flexibility just before checkout, reminding customers they can still split or finance their payment. It also helps reduce cart abandonment by making the purchase feel more manageable at a critical stage.

2.2.1. Messaging

The Cart Widget messaging should be composed of Tamara’s messaging pillars.

2.2.2. Placement & Visibility

We recommend placing the Cart Widget below the cart total or near the “Proceed to Checkout” button to maximize visibility without disrupting core purchase actions.

2.2.3. Payment Calculation in Cart

We strongly recommend using Tamara’s official widget for the cart, as it’s optimized for accuracy, clarity, and real-time updates. It automatically handles pricing changes, discounts, and quantities across multiple items. However, if you're building a custom cart widget, it’s crucial to dynamically calculate the payment amount based on the entire cart total ensuring users see up-to-date and accurate payment breakdowns.

Example: Cart total = SAR 3000 Configuration = 12 payments Display: “Pay SAR 250/mo, or in 4 payments. Sharia-compliant. More options”

❗️

Don’t hardcode the message. Dynamic accuracy here builds trust and improves conversion.

2.2.4. Cart Widget do’s & don’ts

2.3. Checkout Widget

At checkout, the widget confirms that Tamara is an available payment method, building final trust and confidence. This is often the last reassurance point before conversion.

2.3.1. Messaging

The Checkout Widget messaging is designed for reassurance and simplicity at the final payment step. It should display Tamara as the payment provider label, accompanied by a brief reassurance message highlighting our key value proposition and competitive advantage, such as “Monthly payments. No hidden fees.”

2.3.2. ⭐️ Recommended Messaging

We strongly encourage you to use Tamara’s official messaging, it’s designed and tested to explain our offering clearly and deliver the best possible experience for your customers. Custom messaging may lead to confusion, or outdated information.

2.3.3. Placement & Visibility

The widget should be placed within the payment method selection options, using styling consistent with other payment methods. It can also be embedded as part of radio button payment options to align with the checkout experience.

3.0. Pop up

The popup serves as a lightweight, informative layer that helps customers understand Tamara’s payment options in a clear and engaging way without leaving the page. It is triggered when the link or buttons within the widget is clicked or tapped.

It's important to note that the popup is to be dynamic—i.e., the payment plans displayed in the popup

3.1 Minimum Requirements

Relevant resources